Analytics Search & Content Engine (e-CENS)
Architected a technical SEO and content engine for a global data consultancy (GA4, Amplitude), capturing 4.3M+ search impressions across high-intent queries.
Led the organic content engine and external communications at e-CENS, a global data consultancy working across GA4, Amplitude, CDP and product analytics (partnering with Google, Tealium, Amplitude and ContentSquare; serving clients like Emaar, Saudia, Carrefour and Toyota).
Results that compounded
- 4.3 Million+ Search Impressions: Generated across competitive enterprise analytics queries (Search Console), actively ranking and converting pipeline into 2026.
- Early answer-engine visibility: e-cens.com surfaces with tracked citations in AI Overviews, ChatGPT, AI Mode, Perplexity, Copilot and Grok.
- Earned authority: Organic editorial backlink from HubSpot’s blog to e-CENS customer-retention research.
In their words
“Just to get a sense of where we are going in content - so far from the outside in, seems great progress.”
- Bashar Hafez, Managing Director, e-CENS
Recognized by the partners it moved
Verified Partner Validation
"What a thorough, detailed writeup. Thanks for doing this."
Nick Iyengar • Partnerships at Amplitude
"Daoud really nailed it... this is a big win for us with both the MENA and US partnership teams at Amplitude."
Patrick Soch • Partner, e-CENS
The work: a system, not a pile of posts
Over 100 posts shipped on a production system - every piece briefed, reviewed, and distributed the same way. Three tracks ran in parallel:
Intent-mapped guides that compound - including the GA4 migration framework and the Amplitude-vs-GA4 piece that moved a partnership.
Co-hosted with Patrick Soch. Interviews with regional CDOs and analytics directors.
Partner decks like "Our Content Plans ft. Amplitude" plus a biweekly reporting rhythm the partnership team ran on.
If you lead content or partnerships at a technical B2B firm, this will sound familiar
You sell complex work and your team does it well, but your site does not show it. You publish when you can, topics scatter, and sales keeps asking for something better to prove you know the work.
You know the feeling when a high-intent search brings up a competitor’s clearer explainers above you?
Why it keeps costing you
- You need qualified pipeline from organic, not just traffic - but there are no canonical guides for the questions your buyers actually ask.
- No repeatable publishing rhythm and no partner distribution means every piece starts from zero.
- Paid and outbound carry the number while competitors collect the searches that should have found you.
- It feels like doing enterprise-grade work while the market learns from someone else.
Your turn
This exact engine - canonical guides, partner distribution, biweekly proof - can be installed on your domain. Send it over and get the three highest-leverage fixes free: mostafa@mostafadaoud.com.
Want this outcome on your domain?
Whether you are scaling B2B enterprise pipeline or dominating local AI answers, I test your live search presence, isolate the primary bottleneck, and map out a 90-day execution sprint.
Direct founder teardown. Zero generic 60-slide decks. Keep the diagnostic notes whether we work together or not.