FigPii / Invesp: +200% Organic SaaS Growth
Scaled organic search acquisition by +200% in 12 months for Khalid Saleh's conversion rate optimization SaaS platform.
Results
- +200% organic in 12 months: Tripled non-brand search traffic within the execution window.
- Cleaner index: Fewer competing URLs, with a clear mapping from query to page.
- Trial path: Comparison and teardown pages built specifically to turn readers into trial starters.
If you run growth for a B2B SaaS, this will sound familiar
You hold hundreds of legacy URLs and a blog with real history, yet trials from organic barely register. Your pages compete with each other while bottom-funnel queries - the ones buyers type before trialing - belong to someone else.
You know the feeling when your own category search shows thinner competitors above you?
Why it keeps costing you
- You need trials from organic, not pageviews - but crawl budget burns on thin pages and no one owns the terms that convert.
- Content cost stays flat while paid fills the gap, so CAC climbs and organic never becomes a real channel.
- Every quarter without a fix is another quarter of paying for traffic you could own.
The plan to fix it
Delivered for FigPii, the conversion-rate-optimization platform co-founded by Khalid Saleh:
Eradicated crawl bloat, indexation fragmentation and keyword cannibalization across hundreds of legacy URLs.
Rebuilt the site around high-intent bottom-funnel queries, one owner per term.
Comparison pages and feature teardowns that moved organic visitors toward trials.
Want this outcome on your domain?
Whether you are scaling B2B enterprise pipeline or dominating local AI answers, I test your live search presence, isolate the primary bottleneck, and map out a 90-day execution sprint.
Direct founder teardown. Zero generic 60-slide decks. Keep the diagnostic notes whether we work together or not.